We are a privately-owned organization, located in North Carolina as Shurtape Technologies LLC. We happily are involved with many markets which include transportation, HVAC, painting and packaging. Our team is successfully engaged with our markets and the clients and craftspeople who depend on our tape to deliver the highest standards.
Building genuine relationships with our customers and our builders is how our enterprise continues to thrive. We are thankful for our dedicated customer base. It is why we offer superior customer service, timely delivery and products that consistently perform. These are the basic reasons why we continually develop, invest and distribute our products.
Shurtape persistently makes reliable tape products using the best adhesion standards. Tape that is created for craftspeople. We obtain precision with every detail through the entire design, development, creation and distribution processes.
We attempt to ensure each tape roll surpasses the last. Regardless, if the product is for HVAC, packaging, painting, or transportation, we are dedicated to customer service and communication. The corporation believes in its merchandise and its employees.
The Shurtape brand represents our enterprise from our digital presence to our advertising, to our products and services and our sales reps. It pledges to offer the very best quality products. To preserve the Shurtape brand resources, we follow these suggestions for brand management:
CONSISTENT POSITIONING
Staying “the Modern Craftsman’s Choice,” is our brand messaging. Therefore, craftspeople move toward Shurtape because the value, quality and dedication of their craft and choose to use goods that reflect those values. These ideals are represented with every factor of Shurtapes’ marketing strategies.
CONSISTENT BRAND IDENTITY
Our product is very recognizable making it easy for customers to find. Shurtape will establish brand identity across all displays, packaging, promotion materials to generate consistency.
USE OF SUB-BRANDS
Under the Shurtape master brand, you can find sub-brands that have to be consistent with brand voice and positioning. An excellent example is ShurSEAL.
CONTENT CREATION
In charge of ensuring uniformity with advertising, content, packaging, etc., the Brand Stewards Team scrutinizes every aspect along the way.
Every Shurtape brand retail solution is developed by The Consumer and Craftsman Group. They adhere to established procedures regarding review and approval by the Shurtape Brand organization.